How I Use ChatGPT to Plan Instagram Content for My Physio Page

As a physiotherapist trying to grow a presence on Instagram, I often struggled to stay consistent with content ideas. Between patient appointments, notes, and admin work, planning Instagram posts felt like another full-time job. That changed when I discovered ChatGPT—my new secret weapon for fast, smart, and engaging content planning.

In this post, I’ll walk you through exactly how I use ChatGPT to create high-quality Instagram content for my physiotherapy page—saving hours of time and mental effort. Whether you're a health professional or a content creator, you’ll find actionable tips you can start using today.

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Step 1: Brainstorming Content Themes with ChatGPT

Before ChatGPT, I used to sit for hours thinking, “What should I post this week?” Now, I simply ask ChatGPT a question like:

“Give me 10 content ideas for a physiotherapy Instagram page targeting office workers with back pain.”

Within seconds, it gives me a list of post ideas like:

• “3 Desk Stretches You Can Do at Work”
• “Posture Mistakes You’re Making Right Now”
• “Why You Wake Up With a Stiff Neck – Explained by a Physio”

The best part? These ideas are fresh and relevant to my audience, and I can regenerate new lists anytime I need more inspiration.

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Step 2: Writing Captions That Actually Engage

Once I choose a topic, I ask ChatGPT to write a caption in my brand voice. Here’s an example prompt I use:

“Write an Instagram caption in a friendly, expert tone for a post about foam rolling benefits for runners.”

It delivers a caption that’s not only informative but also engaging, often including a call-to-action like:

“Tried foam rolling before a run? Tell me how it felt! 🏃‍♂️👇”

I’ll usually tweak a few words to make it sound more personal, but ChatGPT gets 90% of the work done in seconds.

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Step 3: Planning a Week of Posts in One Sitting

With ChatGPT, I can plan a week’s worth of content in under an hour.

Here’s how I do it:

• Monday: Myth-busting post – “Do You Really Need to Rest a Sore Muscle?”
• Wednesday: Exercise tutorial – “3 Core Moves to Prevent Lower Back Pain”
• Friday: Behind the scenes – “A Day in My Life as a Physio”

I simply ask:

“Create a 3-day Instagram content calendar for a physiotherapy page with captions, post ideas, and hashtags.”

ChatGPT gives me a structured plan with everything I need—yes, even hashtag suggestions.

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Step 4: Repurposing Content Across Platforms

Sometimes, I take an old caption or blog post and ask ChatGPT:

“Turn this caption into a 15-second Instagram Reel script.”

It converts it into something catchy and concise, ready for me to record. I can also ask it to:

• Rewrite content for a carousel post
• Suggest opening hooks for Reels
• Add emojis and calls-to-action

This helps me keep my content varied and multiplies my reach without needing to reinvent the wheel.

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Step 5: Staying on Trend with AI-Powered Ideas

Trends on Instagram change fast, and it’s hard to keep up manually. I ask ChatGPT regularly:

“What are current Instagram trends in health and wellness content?”

It updates me on popular post formats, audio trends, or visual styles. I don’t copy them blindly—but I adapt these insights to suit my physio brand.

This gives me a competitive edge and helps my content stay fresh and modern.

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Bonus Tip: Learn to Do This Yourself with a Domestika Course

If you want to master content creation with AI and ChatGPT, I highly recommend checking out the Domestika course on AI for Content Creation or ChatGPT for Beginners. These courses walk you through how to:

• Use prompts effectively
• Build a content calendar
• Automate repetitive writing tasks
• Save time without losing quality

They’re perfect for beginners and creators who want to grow their brand online.

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